This post has been a long time coming. Back in November, I came across this intriguing graphic from PRDaily: The 36 Rules of Social Media. If you haven’t seen it, take a look. While the graphic is a couple months old now, it is worth considering the points it makes. Here are five I thought … Continue reading My Opinions on “The 36 Rules of Social Media” (Two Months Later…)
As Americans approach the polls in less than 24 hours, many are just thankful that the circus will be over. In this election and others, many have complained about negative advertisements and media coverage. However, a recent Pew Internet study shows that individual Americans may be just as much to blame as the media. That’s … Continue reading Mainstream media not as negative as The People
The basic concept of social media is nothing new. We humans literally live for the interactions we have with each other. However, what makes social media so exciting is how it allows people to keep in contact with so many others in so little time, comparatively. Yes, maintaining social media does take lots and lots … Continue reading A Forward-Thinking Social Media History Lesson
My IMC classmate and friend Eddie Perry recently had one of those life-changing social media moments that involved our New Media class, in which we read the book “Socialnomics: How Social Media Transforms the Way We Live and Do Business” by Erik Qualman. Continue reading “Lessons Learned: Student Brings Integration & Access to Marketing Classroom”
I currently use HootSuite mostly to manage Twitter conversations. I track my “home” stream (all the people I follow on Twitter) as well as mentions and certain keyword topics I like to keep an eye on when I have a minute. (For more info on HootSuite and streams, click here. Based on that blog post and other plus this info graphic from HootSuite, it’s clear many social media addicts use the tool to track and manage Twitter and other social networking conversation like I do. Continue reading “Hoot, Hoot, Hooray! Why I Use HootSuite”
Before joining any social media sites, people or organizations must ask themselves two main questions.
What is my main purpose for using social media?
Always have a reason for doing something. Don’t do it just to do it or just because everyone else is doing it.
Individual people have it easy. They are often on Facebook or Twitter or some other site to meet new friends with similar interests, be entertained, re-connect with old friends, stay updated on family members and friends, etc. But organizations small and large must do a bit more “soul-searching” before joining a social media site.
An article on emarketer.com recently shared survey results that explain why certain businesses use social media sites.
These are some reasons U.S. companies use social media, with increasing awareness and interaction (building relationships) topping the list. Whether you’re a huge corporation or a single individual, the building relationship component is essential. That’s where the “social” in “social media” evolved from — building relationships both online and off. Continue reading “Getting Started: Your Purpose and Your Engagement Level”