Book Review: “The New Rules of Marketing & PR”

During the Thanksgiving holiday weekend, I finished reading “The New Rules of Marketing & PR” by David Meerman Scott. I found it one of the most profound books I’ve read on marketing and social media to date. Although, like any book, “New Rules” certainly has its flaws, I found it overall a wonderful read and sincerely encourage anyone interested in or involved with marketing at any level to read it.

To start the review, I’ve listed a few of the book’s pros and cons.

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