As Americans approach the polls in less than 24 hours, many are just thankful that the circus will be over. In this election and others, many have complained about negative advertisements and media coverage. However, a recent Pew Internet study shows that individual Americans may be just as much to blame as the media. That’s … Continue reading Mainstream media not as negative as The People
Whether you’re settled into a comfortable, fitting career or whether you’re hunting wildly (as I am) for your dream job, you can learn a lot from Brazen Careerist, a social networking site that provides professionals an opportunity to connect with each other in a casual, fun environment. The site recognizes the importance of and establishes … Continue reading Connecting digitally on Brazen Careerist’s Network Roulette
Because it’s “that time of year” (an expression I hate but still use), I decided to take a break from the Smart Shopping for a Smartphone series to talk about something I love most about the month of December: Christmas carols.
The musical aspect of Christmas songs new and old certainly are lovable. However, after listening to a few tunes with my newly trained social media ear, I realized many of the lessons, even the religious ones, could apply to social media.
Rather than choose my own personal top five, I sought the top five or 10 most popular (historically) Christmas songs and came up with:
Hark the herald angels sing
“Glory to the newborn King!
Peace on earth and mercy mild
God and sinners reconciled”
Joyful, all ye nations rise
Join the triumph of the skies
With the angelic host proclaim:
“Christ is born in Bethlehem”
Hark! The herald angels sing
“Glory to the newborn King!”
Takeaway: Listen! People are talking. Continue reading “Hark! Explaining Social Media Through Christmas Carols”
Being a journalist-slash-marketer may seem like a paradox, but in today’s world, journalists must be marketers and marketers must be journalists.
Luckily, large newspapers like The New York Times are realizing this, as shown in an AdAge.com article about the Times‘ increased use of social media and two-way communication tools. In the article, the author writes USA Today, the Times and The Wall Street Journal are all still trying to grasp social media by asking itself following questions:
Should social media belong to a designated editor, to the whole staff or both?
Is a staff evangelist for social media ever finished with her work?
And what happens when the next big thing bubbles up?
In his AdAge.com article “Why Big Brands Are Dominating Social Media,” Brian Sheehan raises valid points, saying although we always talk about social media tools being free to use, they do take tons of time to manage, and, as the saying goes, time is money. While Pepsi or Ford or other big brands don’t have to necessarily pay a ton of money for social media tools, they are able to pay a ton of money to employees who manage the conversations taking place through the tools.
It would seem big business brands have outdone small businesses again. While this may be true for right now, small businesses don’t have to sit back while big businesses have all the fun.
Instead, small businesses can have just as much success, if not more success, on social media by thinking on a smaller, local community level and adding a dab of creativity. Continue reading “Don’t Let Big Biz Have All the (Social Media) Success!”
My IMC classmate and friend Eddie Perry recently had one of those life-changing social media moments that involved our New Media class, in which we read the book “Socialnomics: How Social Media Transforms the Way We Live and Do Business” by Erik Qualman. Continue reading “Lessons Learned: Student Brings Integration & Access to Marketing Classroom”
Professional networking can be a nerve-racking process, especially for recent graduates with little real-world experience. Many adults young and old want to stand out but are shy or nervous in a networking setting. They have to fight that introverted feeling to really build up their networks.
For Gen Y’ers (like myself) who grew up communicating through AOL Instant Messenger and Facebook, in-person networking may be especially stressful. In fact, if you think about it, we’ve used these digital tools to communicate on so many levels, from breaking up or getting together with a significant other to sharing a baby’s birth or engagement to finding a job. So, it would seem LinkedIn would be the perfect tool for current and soon-to-be professionals. Using LinkedIn, they can build their professional networks without even leaving change from their PJ’s or leaving their bedrooms!
But, while LinkedIn certainly has its uses, will Gen Y be able to use it effectively and ethically? Here are three LinkedIn features and tips ethically minded Millennials may want to keep in mind on LinkedIn.
Are LinkedIn recommendations useful? It depends how users obtain them; if they follow similar ethical procedures you would follow for offline recommendations, then they’re probably quite useful. For example, would you ever ask a best friend with no professional affiliation with you to write you a letter of recommendation? Maybe, but you’d be more likely to ask a former supervisor who loved a project you worked on under him as an intern. The dilemma on LinkedIn, though, is that often a person viewing your profile won’t know that you and your best friend agreed to give each other stellar recommendations to look good. Because giving recommendations on LinkedIn is so seemingly simple, why wouldn’t you ask your BFF or mom or boyfriend?
Hopefully, you would consider that it’s unfair to employers who obviously won’t know about that “agreement.” Continue reading “Tips on Using LinkedIn Ethically & Effectively”