Does journalist = marketer (and vice versa)?

Being a journalist-slash-marketer may seem like a paradox, but in today’s world, journalists must be marketers and marketers must be journalists.

Luckily, large newspapers like The New York Times are realizing this, as shown in an AdAge.com article about the Times‘ increased use of social media and two-way communication tools. In the article, the author writes USA Today, the Times and The Wall Street Journal are all still trying to grasp social media by asking itself following questions:

Should social media belong to a designated editor, to the whole staff or both?

Is a staff evangelist for social media ever finished with her work?

And what happens when the next big thing bubbles up?

Continue reading “Does journalist = marketer (and vice versa)?”

Don’t Let Big Biz Have All the (Social Media) Success!

In his AdAge.com article  “Why Big Brands Are Dominating Social Media,” Brian Sheehan raises valid points, saying although we always talk about social media tools being free to use, they do take tons of time to manage, and, as the saying goes, time is money. While Pepsi or Ford or other big brands don’t have to necessarily pay a ton of money for social media tools, they are able to pay a ton of money to employees who manage the conversations taking place through the tools.

It would seem big business brands have outdone small businesses again. While this may be true for right now, small businesses don’t have to sit back while big businesses have all the fun.

Instead,  small businesses can have just as much success, if not more success, on social media by thinking on a smaller, local community level and adding a dab of creativity. Continue reading “Don’t Let Big Biz Have All the (Social Media) Success!”