This post has been a long time coming. Back in November, I came across this intriguing graphic from PRDaily: The 36 Rules of Social Media. If you haven’t seen it, take a look. While the graphic is a couple months old now, it is worth considering the points it makes. Here are five I thought … Continue reading My Opinions on “The 36 Rules of Social Media” (Two Months Later…)
In his AdAge.com article “Why Big Brands Are Dominating Social Media,” Brian Sheehan raises valid points, saying although we always talk about social media tools being free to use, they do take tons of time to manage, and, as the saying goes, time is money. While Pepsi or Ford or other big brands don’t have to necessarily pay a ton of money for social media tools, they are able to pay a ton of money to employees who manage the conversations taking place through the tools.
It would seem big business brands have outdone small businesses again. While this may be true for right now, small businesses don’t have to sit back while big businesses have all the fun.
Instead, small businesses can have just as much success, if not more success, on social media by thinking on a smaller, local community level and adding a dab of creativity. Continue reading “Don’t Let Big Biz Have All the (Social Media) Success!”