Tag: social media marketing

Hark! Explaining Social Media Through Christmas Carols

Because it’s “that time of year” (an expression I hate but still use), I decided to take a break from the Smart Shopping for a Smartphone series to talk about something I love most about the month of December: Christmas carols.

The musical aspect of Christmas songs new and old certainly are lovable. However, after listening to a few tunes with my newly trained social media ear, I realized many of the lessons, even the religious ones, could apply to social media.

Rather than choose my own personal top five, I sought the top five or 10 most popular (historically) Christmas songs and came up with:

1. Hark the Herald Angels Sing

Hark the herald angels sing
“Glory to the newborn King!
Peace on earth and mercy mild
God and sinners reconciled”
Joyful, all ye nations rise
Join the triumph of the skies
With the angelic host proclaim:
“Christ is born in Bethlehem”
Hark! The herald angels sing
“Glory to the newborn King!”

Takeaway: Listen! People are talking. Continue reading “Hark! Explaining Social Media Through Christmas Carols” →

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Does journalist = marketer (and vice versa)?

Being a journalist-slash-marketer may seem like a paradox, but in today’s world, journalists must be marketers and marketers must be journalists.

Luckily, large newspapers like The New York Times are realizing this, as shown in an AdAge.com article about the Times‘ increased use of social media and two-way communication tools. In the article, the author writes USA Today, the Times and The Wall Street Journal are all still trying to grasp social media by asking itself following questions:

Should social media belong to a designated editor, to the whole staff or both?

Is a staff evangelist for social media ever finished with her work?

And what happens when the next big thing bubbles up?

Continue reading “Does journalist = marketer (and vice versa)?” →