My Opinions on “The 36 Rules of Social Media” (Two Months Later…)

This post has been a long time coming. Back in November, I came across this intriguing graphic from PRDaily: The 36 Rules of Social Media. If you haven’t seen it, take a look. While the graphic is a couple months old now, it is worth considering the points it makes. Here are five I thought … Continue reading My Opinions on “The 36 Rules of Social Media” (Two Months Later…)

Using measurement to increase social media’s effectiveness

You’ve heard it in the past: Before you use social media, you should have a purpose. For businesses, the purpose is probably to build your brand, which will help your profits down the road. For individuals, the purpose might be to network professionally with others or to keep up with lives of distant friends and … Continue reading Using measurement to increase social media’s effectiveness

Hark! Explaining Social Media Through Christmas Carols

Because it’s “that time of year” (an expression I hate but still use), I decided to take a break from the Smart Shopping for a Smartphone series to talk about something I love most about the month of December: Christmas carols.

The musical aspect of Christmas songs new and old certainly are lovable. However, after listening to a few tunes with my newly trained social media ear, I realized many of the lessons, even the religious ones, could apply to social media.

Rather than choose my own personal top five, I sought the top five or 10 most popular (historically) Christmas songs and came up with:

1. Hark the Herald Angels Sing

Hark the herald angels sing
“Glory to the newborn King!
Peace on earth and mercy mild
God and sinners reconciled”
Joyful, all ye nations rise
Join the triumph of the skies
With the angelic host proclaim:
“Christ is born in Bethlehem”
Hark! The herald angels sing
“Glory to the newborn King!”

Takeaway: Listen! People are talking. Continue reading “Hark! Explaining Social Media Through Christmas Carols”

Don’t Let Big Biz Have All the (Social Media) Success!

In his AdAge.com article  “Why Big Brands Are Dominating Social Media,” Brian Sheehan raises valid points, saying although we always talk about social media tools being free to use, they do take tons of time to manage, and, as the saying goes, time is money. While Pepsi or Ford or other big brands don’t have to necessarily pay a ton of money for social media tools, they are able to pay a ton of money to employees who manage the conversations taking place through the tools.

It would seem big business brands have outdone small businesses again. While this may be true for right now, small businesses don’t have to sit back while big businesses have all the fun.

Instead,  small businesses can have just as much success, if not more success, on social media by thinking on a smaller, local community level and adding a dab of creativity. Continue reading “Don’t Let Big Biz Have All the (Social Media) Success!”