You’ve heard it in the past: Before you use social media, you should have a purpose. For businesses, the purpose is probably to build your brand, which will help your profits down the road. For individuals, the purpose might be to network professionally with others or to keep up with lives of distant friends and … Continue reading Using measurement to increase social media’s effectiveness
Before joining any social media sites, people or organizations must ask themselves two main questions.
What is my main purpose for using social media?
Always have a reason for doing something. Don’t do it just to do it or just because everyone else is doing it.
Individual people have it easy. They are often on Facebook or Twitter or some other site to meet new friends with similar interests, be entertained, re-connect with old friends, stay updated on family members and friends, etc. But organizations small and large must do a bit more “soul-searching” before joining a social media site.
An article on emarketer.com recently shared survey results that explain why certain businesses use social media sites.
These are some reasons U.S. companies use social media, with increasing awareness and interaction (building relationships) topping the list. Whether you’re a huge corporation or a single individual, the building relationship component is essential. That’s where the “social” in “social media” evolved from — building relationships both online and off. Continue reading “Getting Started: Your Purpose and Your Engagement Level”