Text message boost in 2010 signals societal change

In recent years — even recent months — the nation has become more text-message-literate than ever. In fact, 2010 saw a 31 percent increase from 2009 in the number of SMS sent and received. And MMS sent and received saw almost a double increase – at 64% – from 2009 to 2010, according to a press release from the CTIA.

This change has occurred because of two main shifts in recent months. First of all, older generations have started to text. One example of this would be my own parents. My mom has had a cell phone for a few years now, but it wasn’t until very recently that she began to text my brother and I on a somewhat regular basis. Most of my roommates’ mothers text, too. While texting has not replaced the weekly (or more) conversation with my parents, it has made it easier to ask a quick question.

Secondly, younger generations have begun to send text and multimedia more often. We receive more text messages from our friends and from social media websites like Twitter. Plus, whenever we find something funny or entertaining or very interesting, we snap a picture with our phones and send it to each other, if not to our entire online social network.

Source: http://www.flickr.com/photos/kmakice/2789603958/

Texting really has changed the way we live. It has made us more available in a passive sort of way. We can send and receive messages at any time, but messages can also easily be ignored if someone involved chooses. We even use text messages to help those affected by terrible disasters such as the earthquakes in Japan and Haiti.

How has text messaging changed YOUR life in recent months and years?


Lessons Learned: Student Brings Integration & Access to Marketing Classroom

Social media and technology like Twitter, smartphones and Skype can bring new experiences in some of the most seemingly unlikely places, like the university classroom.

My IMC classmate and friend Eddie Perry recently had one of those life-changing social media moments that involved our New Media class, in which we read the book “Socialnomics: How Social Media Transforms the Way We Live and Do Business” by Erik Qualman. Continue reading “Lessons Learned: Student Brings Integration & Access to Marketing Classroom”