My Opinions on “The 36 Rules of Social Media” (Two Months Later…)

This post has been a long time coming. Back in November, I came across this intriguing graphic from PRDaily: The 36 Rules of Social Media. If you haven’t seen it, take a look. While the graphic is a couple months old now, it is worth considering the points it makes. Here are five I thought … Continue reading My Opinions on “The 36 Rules of Social Media” (Two Months Later…)

JC Penney announces signficant marketing changes to price, promotion

For years, JC Penney has been one of my favorite — if not my most favorite — places to shop for clothing, primarily because they tend to have clothes that fit me and because they are relatively inexpensive. However, with exception of a couple of random items that were desperately needed (primarily from the A.N.A. … Continue reading JC Penney announces signficant marketing changes to price, promotion

Using measurement to increase social media’s effectiveness

You’ve heard it in the past: Before you use social media, you should have a purpose. For businesses, the purpose is probably to build your brand, which will help your profits down the road. For individuals, the purpose might be to network professionally with others or to keep up with lives of distant friends and … Continue reading Using measurement to increase social media’s effectiveness