For service-based businesses, word-of-mouth referrals are perhaps the most important aspect of marketing. But how does a business go about acquiring more word-of-mouth referrals? After reading The Referral Engine by John Jantsch, I have a better understanding of why we refer. The book also offers numerous strategies and tactics for making a business more referral … Continue reading Book Takeaways: The Referral Engine
This post has been a long time coming. Back in November, I came across this intriguing graphic from PRDaily: The 36 Rules of Social Media. If you haven’t seen it, take a look. While the graphic is a couple months old now, it is worth considering the points it makes. Here are five I thought … Continue reading My Opinions on “The 36 Rules of Social Media” (Two Months Later…)
For years, JC Penney has been one of my favorite — if not my most favorite — places to shop for clothing, primarily because they tend to have clothes that fit me and because they are relatively inexpensive. However, with exception of a couple of random items that were desperately needed (primarily from the A.N.A. … Continue reading JC Penney announces signficant marketing changes to price, promotion
Whenever possible, I do what I can to help the world, including the environment and the people who live here. I don’t take as extreme measures as I probably should, but I do as many little things as possible. I recycle as much as possible. I try to take shorter showers. I refuse bags at … Continue reading Everybody needs a little (reusable) KFC (packaging)!
With the advent of Twitter, watching the Super Bowl’s commercial has become something of a sport for me. Instead of watching commercials and forgetting about 99% of them by the time I go to bed, I can blog and tweet about them as I see them, making it easier for me to remember and share … Continue reading Super Bowl Ads Top Four Favs & Fails
You’ve heard it in the past: Before you use social media, you should have a purpose. For businesses, the purpose is probably to build your brand, which will help your profits down the road. For individuals, the purpose might be to network professionally with others or to keep up with lives of distant friends and … Continue reading Using measurement to increase social media’s effectiveness
When filling out professional profiles, like my oDesk profile, I always have trouble when it comes to the certifications part. I don’t have any “official” certifications and know little about getting them. Then today I came across a press release from the Word-of-Mouth Marketing Association that said they are offering an online certificate program. The … Continue reading Is being certified really worth it?