Five years ago, if you had asked me, “Could you see yourself living in Rochester?” I would have returned a blank stare. But after attending today’s Eyes on the Future Expo and Summit, I have never been more excited to respond to that question with a resounding yes. The following video is just part of … Continue reading What I learned from Rochester’s Eyes on the Future 2011
The explosion of social media has made one thing clear: Giving is something that extends well beyond the holiday season.
While many companies push the love during the season of red and green, the most successful know to carry that giving feeling year round. They know giving will help their companies. In a press release posted Dec. 12, Will Marre, CEO of Realeadership Alliance, says companies that give are more likely to receive.
“When giving becomes an essential part of your culture, employees are inspired to create more value and consumers choose you.”
But what kind of giving? For huge, well-known corporations like Apple or Zappos, it’s easy to give a few thousand here, a few thousand there. But what about small businesses that can’t afford to give thousands and thousands?
Thanks to social media, small businesses can prove their desire to give and they can, in effect, increase what they’ll receive from current and potential customers.