Using measurement to increase social media’s effectiveness

You’ve heard it in the past: Before you use social media, you should have a purpose. For businesses, the purpose is probably to build your brand, which will help your profits down the road. For individuals, the purpose might be to network professionally with others or to keep up with lives of distant friends and … Continue reading Using measurement to increase social media’s effectiveness

Thankful for Social Media

First of all: Happy Thanksgiving!

In honor of the United States’ day of thanks, I thought it would only be appropriate for me to post a few reasons why consumers and organizations alike should be thankful for social media’s existence.

Improved Transparency

Businesses can’t be unauthentic anymore. Today’s technology won’t allow it because dishonesty will be discovered almost instantly. And once an organization is found to be inauthentic, customers will turn away. This may seem a customer-only benefit, but it actually helps both sides of a transaction. Customers feel safer and, therefore, they feel more comfortable buying from companies, which helps businesses. Social media has reinstated the importance of honesty, and who wouldn’t be thankful for that?

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