Technology increasingly impacts the classroom

Education has always been important to me; it is essentially what has allowed me to be where I am today. Throughout my own educational career, technology has changed almost every aspect of our lives, including the way we learn.

I remember the first time I heard about the “World Wide Web” back in elementary school. I think I was in third grade. I can’t remember the rest of the sentence she said, but I very distinctly remember my computer teacher saying “World Wide Web.” It sounded so funny to me, and I didn’t like it because I didn’t like spiders. I couldn’t comprehend what this meant. Was there a web out there somewhere? Little did I know this short phrase would change our lives so dramatically! But I digress.

Today at all educational levels, technology makes it easier to explain and take in new information. Rather than list facts myself, here is a wonderful graphic that cites some of the statistics surrounding technology and education.

If you’re a teacher, how do you use technology in the classroom? If you’re a student, how does your teacher use it? Or how do you wish your teacher used it?

 What do we Know Infographic


Infographic courtesy of


What I learned from Rochester’s Eyes on the Future 2011

Five years ago, if you had asked me, “Could you see yourself living in Rochester?” I would have returned a blank stare. But after attending today’s Eyes on the Future Expo and Summit, I have never been more excited to respond to that question with a resounding yes. The following video is just part of the pumping factor from today’s event.

When I decided to go to the conference, I didn’t really know what to expect. I have never been to a regional business summit event like this before, but I figured it couldn’t hurt to get out and learn a little about the city and its business, while perhaps meeting some new people, too.

I gained a ton of insights from the conference and even got to catch up with a friend from St. Bonaventure. One major lesson I learned is how challenging, yet rewarding, it can be to tweet from a live event. Learning how to balance listening with typing words for a tweet and learning how to pick out the best information is tough. Also, you want to communicate with others tweeting at the event, which is a challenge in and of itself.

A few other things I learned include the following.

  • Innovation and collaboration are important for companies, of course, but they’re also important for individuals if Rochester is to continue being a smart city. Panelists suggested average citizens innovate at every opportunity they get. This means whenever possible, look for a better way to do something, whether better means more efficient, more enjoyable, more effective or something else.
  • Education and business must work together in today’s society. Gone are the days of having separate academia. Today we all need to work together to help each other. Universities need businesses to provide research and funding to while businesses need universities for new talent and creativity.
  • People in New York state and in the country often focus on downstate New York, ignoring the various regions we have in upstate New York. We have so much to offer here if we could work together as neighbors while still differentiating each area.
  • All you young professionals will love this quote from Dr. Nancy L. Zimpher, chancellor of the State University of New York: “Paid internships are critical to retaining our grads.” As a precursor to that, Zimpher and others expressed that retaining graduates is critical to New York’s and Rochester’s success.
  • Education is so important, and not just college education. We need to work with students from early childhood all the way through higher education.
  • Higher education should involve more entrepreneurship because we now realize this is something that can and needs to be taught.

I could go on and on about more that I learned about business in Rochester and upstate New York, and if you’re interested in what myself and others tweeted, check this out. But what do you think? If you attended, what advice or information stands out most prominently in your mind? If you followed via Twitter, what did you think of the tweets? If you were unable to attend, do you have a question for someone who did attend?

Share your thoughts. I’d love to get a discussion going surrounding Rochester business. I really am excited to be relocating there!

Marketing = Journalism = Marketing = Journalism …

It sounds silly, but my junior year of college is when I really “found” myself professionally.

I did so by trying all kinds of new things and by expanding my leadership experience. I joined an advertising class and the American Advertising Federation, took an introductory marketing class, applied (and got) a summer corporate communications internship, served as editor-in-chief of my university’s student newspaper and maintained a 3.5-something GPA.

But this post isn’t about bragging.

These experiences subtlety show how I had my legs in , marketing and journalism, thinking they were two completely different worlds. But these worlds are actually one in the same. These experiences have helped me learn something important: Marketing is journalism and journalism is marketing.

Let’s start with the first one: Marketing is journalism.

Gone are the days of simply pushing out ads urging customers to buy, buy, buy!

This strategy might work in a few cases, but for the most part, marketers need to be genuine and to establish trust. They do this by creating honest information and resources that people will care about and that people will come to depend on. In most cases, people won’t buy from someone they don’t trust.

Acting objectively and fairly like a journalist builds trust and helps a customer feel he or she can depend not only on the information the company provides, but also on the product or service the company provides. Then, the company has to live up to that feeling by delivering on the promise.

Now second: Journalism is marketing.

Journalists out there might scowl right about now, but it’s true. No matter how objectively you report, you’re still giving out an idea and requesting or hoping people take in that idea as fact. You could report the most accurate version of a story using the most powerful words, but if people don’t buy into that story, you’ve lost. No one is going to read and you’re going to go out of business.

In the past, these worlds were separate from each other, but technology and other factors have brought them closer together than ever. For this reason and others, I’m so glad I decided to combine these industries my junior year, and I hope to expand professionally in both areas .

Before closing, here are just a few things marketers and journalists have in common:

  • They both work for an audience. For marketers, the audience is customers; for journalists, it’s readers, who are essentially customers of information.
  • They both sell ideas. Even unbiased, objective journalists have to sell you the idea that they’re unbiased and objective.
  • They both need creativity, honesty and strategy. Journalists and marketers who bore and lie to their audiences will be ignored. Also, journalists and marketers who ignore and fail to have at least a fuzzy plan for the future will also fail.

I could go on, but I ask you: What else do journalists and marketers have in common?