Every year since my freshman year of college (2006! Yikes!) I have visited Southside High School, my alma mater, to talk about St. Bonaventure University with current high school students. This year, I was happy to have a fellow SHSer/Bonnie to return with. It’s always an easier task when you’re not alone, and this student, … Continue reading Are your ads boring? Gen Y probably thinks so.
The explosion of social media has made one thing clear: Giving is something that extends well beyond the holiday season.
While many companies push the love during the season of red and green, the most successful know to carry that giving feeling year round. They know giving will help their companies. In a press release posted Dec. 12, Will Marre, CEO of Realeadership Alliance, says companies that give are more likely to receive.
“When giving becomes an essential part of your culture, employees are inspired to create more value and consumers choose you.”
But what kind of giving? For huge, well-known corporations like Apple or Zappos, it’s easy to give a few thousand here, a few thousand there. But what about small businesses that can’t afford to give thousands and thousands?
Thanks to social media, small businesses can prove their desire to give and they can, in effect, increase what they’ll receive from current and potential customers.