Every year around this time, the world is graced with thousands (or more) articles written about Super Bowl advertising. At millions of dollars for just 30 seconds, I suppose the ads are worth discussion! It is easy to get caught up in what ads made you laugh or made you emotional (#Clydesdales, anyone?). However, the point of the … Continue reading 2013 Super Bowl Ad Recap
For years, JC Penney has been one of my favorite — if not my most favorite — places to shop for clothing, primarily because they tend to have clothes that fit me and because they are relatively inexpensive. However, with exception of a couple of random items that were desperately needed (primarily from the A.N.A. … Continue reading JC Penney announces signficant marketing changes to price, promotion
Every year since my freshman year of college (2006! Yikes!) I have visited Southside High School, my alma mater, to talk about St. Bonaventure University with current high school students. This year, I was happy to have a fellow SHSer/Bonnie to return with. It’s always an easier task when you’re not alone, and this student, … Continue reading Are your ads boring? Gen Y probably thinks so.