Every year around this time, the world is graced with thousands (or more) articles written about Super Bowl advertising. At millions of dollars for just 30 seconds, I suppose the ads are worth discussion! It is easy to get caught up in what ads made you laugh or made you emotional (#Clydesdales, anyone?). However, the point of the … Continue reading 2013 Super Bowl Ad Recap
For service-based businesses, word-of-mouth referrals are perhaps the most important aspect of marketing. But how does a business go about acquiring more word-of-mouth referrals? After reading The Referral Engine by John Jantsch, I have a better understanding of why we refer. The book also offers numerous strategies and tactics for making a business more referral … Continue reading Book Takeaways: The Referral Engine
As Americans approach the polls in less than 24 hours, many are just thankful that the circus will be over. In this election and others, many have complained about negative advertisements and media coverage. However, a recent Pew Internet study shows that individual Americans may be just as much to blame as the media. That’s … Continue reading Mainstream media not as negative as The People
For years, JC Penney has been one of my favorite — if not my most favorite — places to shop for clothing, primarily because they tend to have clothes that fit me and because they are relatively inexpensive. However, with exception of a couple of random items that were desperately needed (primarily from the A.N.A. … Continue reading JC Penney announces signficant marketing changes to price, promotion
For the last few years, I’ve been a heavy advocate of social media. However, the last few weeks have begun to show me that traditional event participation can be a useful marketing strategy. This came to mind as I planned for the Wayne County Fair in Palmyra, N.Y., where one of my company’s hospitals will … Continue reading Kashi proves its worth with the 2011 REAL Tour
Whenever possible, I do what I can to help the world, including the environment and the people who live here. I don’t take as extreme measures as I probably should, but I do as many little things as possible. I recycle as much as possible. I try to take shorter showers. I refuse bags at … Continue reading Everybody needs a little (reusable) KFC (packaging)!
The digital age has brought about a shift away from mass-produced messages. Today, niche marketing, niche publications and niche anything is where it’s at. After all, if you’ve got something to say or sell or do whatever with, why not go first to the people who might have a chance at being interested? When group-buying websites … Continue reading Group buying websites aiming for niche audiences