Marketing = Journalism = Marketing = Journalism …

It sounds silly, but my junior year of college is when I really “found” myself professionally. I did so by trying all kinds of new things and by expanding my leadership experience. I joined an advertising class and the American Advertising Federation, took an introductory marketing class, applied (and got) a summer corporate communications internship, … Continue reading Marketing = Journalism = Marketing = Journalism …

Does journalist = marketer (and vice versa)?

Being a journalist-slash-marketer may seem like a paradox, but in today’s world, journalists must be marketers and marketers must be journalists.

Luckily, large newspapers like The New York Times are realizing this, as shown in an AdAge.com article about the Times‘ increased use of social media and two-way communication tools. In the article, the author writes USA Today, the Times and The Wall Street Journal are all still trying to grasp social media by asking itself following questions:

Should social media belong to a designated editor, to the whole staff or both?

Is a staff evangelist for social media ever finished with her work?

And what happens when the next big thing bubbles up?

Continue reading “Does journalist = marketer (and vice versa)?”