As Americans approach the polls in less than 24 hours, many are just thankful that the circus will be over. In this election and others, many have complained about negative advertisements and media coverage. However, a recent Pew Internet study shows that individual Americans may be just as much to blame as the media. That’s … Continue reading Mainstream media not as negative as The People
I’ll be honest. When I started to write this post, I planned on going in a completely different direction. I thought I would rant for a while about how The Buffalo News doesn’t get social media because of how difficult it is to post a simple “Great article” comment, let alone a ranting-and-raving comment. However, … Continue reading Will commenting break online news organizations?
“It ain’t what you don’t know that gets you in trouble. It’s what you know for sure that just ain’t so.” – Mark Twain Continue reading
It sounds silly, but my junior year of college is when I really “found” myself professionally. I did so by trying all kinds of new things and by expanding my leadership experience. I joined an advertising class and the American Advertising Federation, took an introductory marketing class, applied (and got) a summer corporate communications internship, … Continue reading Marketing = Journalism = Marketing = Journalism …
Being a journalist-slash-marketer may seem like a paradox, but in today’s world, journalists must be marketers and marketers must be journalists.
Luckily, large newspapers like The New York Times are realizing this, as shown in an AdAge.com article about the Times‘ increased use of social media and two-way communication tools. In the article, the author writes USA Today, the Times and The Wall Street Journal are all still trying to grasp social media by asking itself following questions:
Should social media belong to a designated editor, to the whole staff or both?
Is a staff evangelist for social media ever finished with her work?
And what happens when the next big thing bubbles up?