I have been on Facebook since the summer of 2006, when I entered college, and had not been that interested in social gaming at until until just a few months ago.
I used to read the marketing articles talk about how popular Farmville was and how so many people played it, but I never did. I just found it as a nuisance.
That all changed when they added The Sims Social.
Since middle school, I have absolutely loved the Sims video game and that love grew with me as I entered high school, college and adult life (although, sadly, I’ve only had time to play a once or twice since graduating high school). Now, with The Sims Social on Facebook, I can play one of my favorite computer games with my friends. Granted, it is not the same. It obviously is not nearly as comprehensive as the software version.
However, as an adult with limited time to begin with, it is perfect. I curse the game when my energy runs out, but it forces me to do something else for a while, even if it’s just to switch over to Who Wants to Be A Millionaire (I made it to a million once!) or Are You Smarter Than a Fifth Grader (Yes, I am, thank you).
Despite my love of these games, at this point I refuse to spend my hard-earned money on the virtual goods offerings — the Sims Cash, the extra games of Millionaire, etc. Yet, I seem to be in the minority: The social gaming industry rakes in $8 billion annually and the virtual goods market is projected to reach more than $20 billion in a couple years.
This means it will likely continue to be a great place for marketers to observe and continue to join. Sure, some industries lend themselves easily to social gaming, namely video games, board games and game shows. However, think of the possibilities for other industries — maybe your company could event the first social gaming smash hit that outdoes even the classics!
To end this post, here are the games I play most often (1 being most often, 5 least often):
- The Sims Social
- Who Wants to Be A Millionaire
- Words with Friends
- Bejeweled Blitz
- Are You Smarter Than A Fifth Grader?
What social/Facebook games do you play the most?