Link-shortening services: Dangerous or much needed?

Link shorteners or URL shortening is not a new concept. The first version I could find is, which began in 2001, according to the organization’s website. However, the sites have grown dramatically in the last few years as more people have joined Twitter, which limits the number of characters users can send in a post to 140.

Some of the most popular link shorteners include (My favorite because it allows users to view the number of clicks and to make QR Codes from the links), (The version used from and nearly 200 more less-popular versions.

Link shorteners provide users with numerous benefits besides making it easier to tweet a link with commentary. They allow users to share an easier-to-remember link, such as rather than

However, drawbacks exist for using these sites, especially when doing so outside Twitter where they’re less expected. Namely, many feel uncomfortable clicking on a short link because you can’t see where it’s taking you until it’s too late.

Businesses can avoid turning customers away from links by always adding credible-sounding descriptions to the sharing of a link. Also, avoid sending any link or message too many times in a row. This is can not only hurt the likelihood that someone will click on a link, but it can also hurt your brand’s image. You don’t want to be equated with spam in the minds of your customers!

Individuals can remain safe by not following or friending people they don’t know or don’t feel are credible. Just because someone follows you or asks to be your friend does not mean you need to return the favor if you feel the party isn’t legitimate or trustworthy. Also, be selective when clicking on links. If an email lands in your spam folder or looks sketchy, there’s a chance it is. Don’t click on it and block or report the sender if possible.

All in all, as with any part of the internet, use your common sense. Businesses should consider how people want to be treated while people should remember to trust only those they know.

What do you think? Do you use short links at all? Do you click on them if you receive them?

Other sources…

Wikipedia article:

Certification Magazine:


4 thoughts on “Link-shortening services: Dangerous or much needed?

  1. Great points in your blog and I concur with Anthony Ryan. I hate it when I click a shortened link on Twitter and see a huge sales pitch. When I find that repeatedly I unfollow. I don’t see it as much of a problem on Facebook, because you usually see the beginning of the article and there is the thumbnail.

    1. It’s so true! Marketers need to understand that 99.9% of the time, flashing marketing in my face when I thought I was going to get something else is only going to turn me off from your product/service. Marketing that works should be about authenticity!

  2. There are SO many choices! There are probably more link shortening choices than there are candy bars in a SUPER Walmart. But I digress. I do use a link shortener. I you , and ACTUALLY I use the “bitly sidebar”. It is immediately available when ever you might need it. Do I click on shortened links? If they are from someone I follow regularly, then I am more inclined to click. Full disclosure, since I own a Mac laptop, I will click on more links than norm because I am not afraid of a virus. BUT, I hate being taken to a slaes page, “Join the Trump Network NOW”, so I click more willingly those I follow and listen to more closely.
    Great post, keep up the great work. (hope there are no typos) 🙂
    -Anthony Ryan

    1. Thanks for reading! That’s a great point about clicking more willingly on something posted by someone I’m closer to. I agree.

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