Whenever possible, I do what I can to help the world, including the environment and the people who live here. I don’t take as extreme measures as I probably should, but I do as many little things as possible. I recycle as much as possible. I try to take shorter showers. I refuse bags at the check-out counter unless I really need it. I avoid using styrofoam whenever possible.
So, I love it when companies make it easier for me to feel like I’m helping the earth, even if it’s in some small way. For example, most recently, my local KFC began using earth-friendly, reusable plastic containers for its side dishes.
When I ordered my mac and cheese and received this new packaging, I was stoked. KFC, I believe, has hit the money on this one for a couple reasons.
- First, as an article in Packaging World Magazine states, these new containers are better for the environment. Not only do they reduce waste, but they use less energy when produced. The article lists many other ways the new packaging reduces KFC’s footprint.
- Second, this type of packaging will likely keep KFC in consumers’ minds long after they’ve finished their meal. The article says consumers tend to keep reusable containers for at least six weeks. Every time a consumer reuses the container, he or she will think back to the KFC brand experience.
This is the packaging of the future. Fast food companies who get on board with this or a similar packaging program will improve their brand’s image in the long run.
Do you think reusable packaging is a trend that will catch on?