For me, Facebook just did a great job in getting me — and many other small businesses — to “Like” them a bit more by making it easier for page administrators but is it a change the average, individual Facebook user will embrace or “unlike?”
What has changed
Today, I logged on to the Facebook page I administer to find some important changes. Later I received an e-mail explaining the changes:
What the changes mean for me
While all the features will probably prove useful in the future, the one that struck me immediately was the ability to like and post on other pages. I manage my university career center’s Facebook page and being able to comment on other university departments’ pages will improve inter-departmental communication immensely and will also make our page more visible.
What the changes mean for individuals
While fan pages still cannot comment or like an individual’s wall or page, this gets close to that. Hopefully most organizations using Facebook understand the issues related to spamming its audiences, but those who don’t could cause issues on others’ pages. It will be interesting to see how this plays out in the future for sure.
I’m certainly excited to continue to experiment with this upgrade, and I would love to read feedback from others who administer pages.
What do you think of the change? For page administrators, what part or parts of the change do you see being most beneficial?