Hark! Explaining Social Media Through Christmas Carols

Because it’s “that time of year” (an expression I hate but still use), I decided to take a break from the Smart Shopping for a Smartphone series to talk about something I love most about the month of December: Christmas carols.

The musical aspect of Christmas songs new and old certainly are lovable. However, after listening to a few tunes with my newly trained social media ear, I realized many of the lessons, even the religious ones, could apply to social media.

Rather than choose my own personal top five, I sought the top five or 10 most popular (historically) Christmas songs and came up with:

1. Hark the Herald Angels Sing

Hark the herald angels sing
“Glory to the newborn King!
Peace on earth and mercy mild
God and sinners reconciled”
Joyful, all ye nations rise
Join the triumph of the skies
With the angelic host proclaim:
“Christ is born in Bethlehem”
Hark! The herald angels sing
“Glory to the newborn King!”

Takeaway: Listen! People are talking.

Before writing this post, I was never exactly sure what the word “hark” meant. I had an idea, but a simple Google search showed me “hark” means listen, an essential piece of the social media puzzle. Social media revolves around creating or engaging in meaningful conversation, which is impossible unless you … hark! (OK, not really proper usage there, but you get it!)

2. O Come All Ye Faithful

O Come All Ye Faithful
Joyful and triumphant,
O come ye, O come ye to Bethlehem.
Come and behold Him,
Born the King of Angels;
O come, let us adore Him,
O come, let us adore Him,
O come, let us adore Him,
Christ the Lord.

Takeaway: To receive the benefits of social media, you must first give to others.

You must first go and “adore” others’ content and, most likely, he or she will return the favor by visiting your blog or website or whatever and “beholding” your work.

3. O Little Town of Bethlehem

O little town of Bethlehem
How still we see thee lie
Above thy deep and dreamless sleep
The silent stars go by
Yet in thy dark streets shineth
The everlasting Light
The hopes and fears of all the years
Are met in thee tonight

Takeaway: Social media offers places to discuss and solve problems.

We can look for help among the world’s people via social media. The tools are great for bouncing ideas around and finding assistance with issues. It could work for big issues, too. Honestly, I would not be very surprised if a cure or treatment for the next deadly disease (think cancer, AIDS, etc.) were realized via online social networks of some form.

4. Away in a Manger

Away in a manger,
No crib for His bed
The little Lord Jesus
Laid down His sweet head

Takeaway: Social media applies to the masses–the commoners and the average folks as well as the wealthy.

It isn’t the wealthy, expensive, traditional marketing tactic of print and TV advertising. Instead, social media makes marketing into a somewhat level playing field again.

5. Silent Night

Silent night, holy night
All is calm, all is bright
Round yon Virgin Mother and Child
Holy Infant so tender and mild
Sleep in heavenly peace
Sleep in heavenly peace

Takeaway: Social media is super, but it’s not everything. Everyone needs a (silent) break once in a while.

After all, those tweets will still be there tomorrow, but your chance for a silent night might not. Immediacy matters, but social media is human and most humans need a bit of peace once in a while.

And with that message of peace and relaxation, go forth and have a wonderful Christmas and a happy new year!


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