Nice to (briefly) know ya, Delicious

I don’t know who’s more upset by shutting down — people who have been using it or people  like myself who just started using it a few weeks ago.

When it comes to bookmarking and adding pages to favorite, I’m something of a pack rat. I love saving links to my bookmarks, even if I never look at them again.

Perfectly, as part of a social media personal branding for my graduate Integrated Marketing Communications class, I began using Delicious to save links to content I enjoyed. I downloaded the add-on to my Firefox browser and was so excited to have an online place to share and tag my articles — a place I could access from home, from my computer, from anywhere, really. I even added a Delicious widget to my blog (look to your right!) so I could show readers what I was had recently read and enjoyed.

But, just a few weeks in, that’s no more.

After rumors of Yahoo having laid off all the Delicious staff, someone recently leaked a presentation slide confirming that and other slashes, according to

The news saddened me and I felt betrayed. I know it’s my own fault for taking so long to join the site, but how can they take something away that I’m just starting to use? Seems like it’s gone too soon–and what’s more, based on a bit of research I’ve just done, it seems Yahoo really screwed this one up. Although, it seems like Yahoo has been good at that lately.

I understand times are tough and budget constraints exist, but I don’t understand why Yahoo is planning to feature Yahoo Deals, Avatars, Alerts, Widgets, etc., when there’s already so much competition for that kind of thing (I’m thinking group buying, Facebook, blogs, etc.).

It looks to me like Yahoo is striving to stay as much as they can with the less-than-tech-savvy 50-year-old-and-older, which is a big mistake and is also why Yahoo will soon be no more.

(No offense, Mom and Dad!)

Yahoo is too busy acting according to the past rather than thinking about the future. They are stuck like glue to the old principles of marketing — the principles that began crumbling a decade ago. To prove Yahoo’s naivety,  a article quotes Yahoo’s official response to the issue.

“Part of our organizational streamlining involves cutting our investment in underperforming or off-strategy products to put better focus on our core strengths and fund new innovation in the next year and beyond.

We continuously evaluate and prioritize our portfolio of products and services, and do plan to shut down some products in the coming months such as Yahoo! Buzz, our Traffic APIs, and others. We will communicate specific plans when appropriate.”

My favorite part of the evening, though, was Tech Crunch’s response:

For the few of you unaware this is PR speak for, “We confirm.”

I hope someone will buy Delicious or at least make it open-source so people can still use it. But in the meantime, I’m working on getting saving all my Delicious links before it’s too late. (Thanks, LifeHacker.) While I could go on for a few more paragraphs, I’l end with these items:

  • Any preferred Delicious alternatives? (I’m hoping something owned by Google, so I can really stick it to Yahoo!)

Image sources:


2 thoughts on “Nice to (briefly) know ya, Delicious

  1. Ouch! I didn’t know about Delicious until reading your post, Ruth. Thanks for the heads-up. I have hundreds of links on the site and was a regular user. Hopefully, I can easily merge them into a new SM bookmarking site. And I agree, I’ll be looking for a Google option. 😉 Should have gone with Digg way back when….

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