First of all: Happy Thanksgiving!
In honor of the United States’ day of thanks, I thought it would only be appropriate for me to post a few reasons why consumers and organizations alike should be thankful for social media’s existence.
Businesses can’t be unauthentic anymore. Today’s technology won’t allow it because dishonesty will be discovered almost instantly. And once an organization is found to be inauthentic, customers will turn away. This may seem a customer-only benefit, but it actually helps both sides of a transaction. Customers feel safer and, therefore, they feel more comfortable buying from companies, which helps businesses. Social media has reinstated the importance of honesty, and who wouldn’t be thankful for that?
Researching current and potential customers is difficult. It can also be challenging for customers to keep up with products and companies. Lucky for both parties, social media makes it easier to reach who you want when you want, increasing your individual or organizational time and cost efficiency.
Perhaps more important than efficiency is effectiveness. It’s not enough to simply be able to say something and receive something. Social media allows you to get or give to whomever you want. It’s much more effective to write on a friend’s wall with a funny link or story than it is to send them an email–and they’re much more likely to read it when it’s on Facebook.
Never in history have people from around the nation and globe been able to communicate so easily. E-mail made it easier and fast to communicate than the telephone or written letters, but social media has overcome e-mail and made it even easier to communicate. For example, on my Facebook page I can communicate with my next-door neighbor, my relatives in Virginia and a friend from Northern Ireland all at the same time, or at least within the same minute. How cool is that?
Facebook has allowed me to become closer to friends and family who live far away, something I couldn’t have even done with e-mail. I can keep up with family members’ and friends’ lives and communicate with them as well as with companies. I am so lucky and so thankful to be living in an age in which this type of communication is possible!