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In his AdAge.com article “Why Big Brands Are Dominating Social Media,” Brian Sheehan raises valid points, saying although we always talk about social media tools being free to use, they do take tons of time to manage, and, as the saying goes, time is money. While Pepsi or Ford or other big brands don’t have to necessarily pay a ton of money for social media tools, they are able to pay a ton of money to employees who manage the conversations taking place through the tools.
It would seem big business brands have outdone small businesses again. While this may be true for right now, small businesses don’t have to sit back while big businesses have all the fun.
Instead, small businesses can have just as much success, if not more success, on social media by thinking on a smaller, local community level and adding a dab of creativity. Continue reading »